How long should I wait between follow-ups?

24 hours, then day 4, day 8, and day 15. Faster than 24 hours reads as pushy; slower than day 4 loses momentum. The specific spacing matters less than showing up consistently.

What if the customer explicitly says they need more time?

Great signal. Ask WHEN you should follow up (specific date), calendar it, and skip the next touch in the sequence. You lose the automated cadence but gain a warm re-open point.

Should I follow up by phone or text or email?

Match how they contacted you. If they texted, text back. If they emailed, email back. Switching channels mid-sequence reads as either desperate or spammy depending on the direction.

The 5-touch follow-up sequence that turns 40% of dead quotes into won jobs

Most contractors send one quote and stop. Here's the exact 5-touch cadence — subject lines, timing, and content — that recovers roughly 4 in 10 quotes that would have gone cold.

The average contractor sends one quote and stops. Close rate on single-touch quotes: 15-25%. With a 5-touch sequence: 35-45%. Touch 1 same day (send the quote). Touch 2 at 24 hours (Did it come through?). Touch 3 day 4 (Anything I can clarify?). Touch 4 day 8 (soft deadline with real reason). Touch 5 day 15 (breakup email). Roughly 15% of dead quotes come back on the breakup message. Don't drop price to close. Don't send more than 5 touches. Don't hand-track. FieldKrew handles the reminders automatically.

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